Sometimes it’s not even important to know that. Would there ever have been a computer if this was thought? At the time, people initially thought that there would be no real need for a computer. It has now become an indispensable part of the world.

Talk to the costumer

Still, it can’t hurt to talk to the customer. It can provide significant insights, especially when fine-tuning a product. You can still find out more about what a customer wants by talking to a customer and asking the right questions. It is significant that you ask the right questions. Questions are quickly guiding. What you can’t avoid is that people know themselves less well than they think, or that they just don’t dare to be so open in a conversation. So both an anonymous questionnaire and a conversation do not always yield the truth.


Find out the voice of the customer with the voice of customer tool

There are several methods to find out what your customers expect from your service or product. There is more to hearing the voice of the customer, literally translated: voice of the customer. You can also notice what a customer wants from online behavior. If you want to understand a customer, a voice of customer tool can be a useful tool. Tip: Also read about more well-known marketing terms.


Sometimes it’s just important to put a product on the market little by little. Let people use the product for a while and ask to share the experience with you. It gives a manufacturer very significant information to improve a product.

Clear communication

When you market a service or product, clear communication is crucial. The better the input, the better the output. It would be a shame if you think a product or service won’t catch on, when it’s only because you haven’t clearly communicated what you have to offer. So also check whether your communications are clear enough. You can do that again by simply asking people.